Our Experience

About Us

We’re a team of three seasoned product people who’ve spent decades building products that matter. Our comprehensive experience includes team-building, strategy, research, and data practices that will help your team build what customers want with an eye towards responsible practices that support your mission.

Natasha

Natasha Awasthi

Natasha Awasthi is an experienced product leader who has led product organizations at a number of health technology and wellness companies. She believes we create products that stick and scale when teams stay connected to the stories of those we build for and those we build with.

She has an MBA from Wharton and MS in Statistics from the University of Delhi. She has practiced product management in a variety of settings – scrappy start-up, large enterprise, and quickly scaling venture-funded startup.

Regardless of the stage of the team, product, or business lifecycle, she unlocks the potential of teams by helping them communicate effectively across departmental and multidisciplinary boundaries. She helps teams develop a shared language and rituals, and to harness qualitative and quantitative data to deliver outcomes consistently.

With over 15 years as a product manager in highly regulated, high-risk, complex healthcare and aerospace industries, Natasha gravitates toward products requiring curiosity and understanding of dynamic systems, people, and processes.

She practices, writes, speaks, and teaches the art of untangling messy product-prob­lems, including as an instructor at General Assembly. Her work has been published by FastCompany and others.

Laure X Cast

Laure X Cast

Laure is a curious entrepreneur, researcher, and strategist with over 15 years of professional experience, and has helped companies from startups to multinationals implement product discovery. Their framework, Motives To Be Met, helps companies de-risk demand and focus on building products and features people care about.

Laure has extensive experience in responsible tech, as a member of the Integrity Institute, member of the board of directors for Prosocial Design Network, member of Aspen Institute’s Virtually Human working group. They are an organizer of ProductTank PDX and a top contributor to Lenny Rachitsky’s Community Wisdom newsletter.

Prior to founding GetWith, a platform for communities, Laure was Head of Research for the popular Marco Polo video app, guiding team members in practicing usability, prototyping, and other research as well as conducting research for the organization, including discovery, opportunity analysis, design research, and market research. They also created an onging user group to incorporate the practice of continuous discovery.

Their past roles have included Senior Product Manager at Notion, Chief Storyteller at Olark, and Head of Home Media Sales & Marketing at Zeitgeist Films. They also worked with UserOnboard.com to help companies improve customer onbording.

They’ve been a speaker and panelist at a number conferences and events, including South By Southwest, Grace Hopper Celebration, Mind the Product Leadership Forum, Innovate/Activate, Product Camp Seattle, Product Tank PDX, Product Stack LA, Product Camp Cascadia, Optimal Workshop Roadshow, The Conversation, Hot Docs, and others. Laure is also a lifelong connector who has organized numerous meetups, events, and online communities, and a general student of people, psychology, social systems, and economies.

B. Pagels-Minor

B. Pagels-Minor believes mutual accountability and scalable processes allow teams to do the work well and evolve with technology.

For over a decade, B. traveled from Mississippi to Chicago to Silicon Valley, producing products that shifted culture for Fortune 500 brands, including Apple and Netflix.

You can find them dishing out real talk via their podcast or blog on why product strategy at its core is about scaling with intention. With an MBA and MIS and an undergraduate degree from Northwestern University, their approach to every problem consists of strategy, curiosity, and genuine authenticity as a product strategist but leads with empathy and radical candor at every team consultation.

Named 40 Under 40 by Silicon Valley Business Journal. B. Pagels-Minor is on a mission to help companies create sustainable solutions.

Known as a captivating speaker, fierce diversity advocate, and a thought leader on product and culture development within the technology space, B. loves building community, promoting diversity in tech, and prioritizes giving back to organizations like Howard Brown Health, rooted in LGBTQ liberation, and YWCA of Metropolitan Chicago on their board of directors.

A FEW OF B.’s OTHER ACHIEVEMENTS

  • Queer 50 2022 Fast Company
  • Named 2021 Ethnic Minority Top 100 Future Leaders by Empower
  • Named 2020 Top 100 LGBT+ future leaders by Outstanding
  • Named 2020 Top 50 Advocates for Women by HERoes
  • Top 35 Hero Advocate Executives 2020-2022 from Yahoo Business UK and Involve People